Marketing Insights for Societal Transitions MIST

About Marketing Insights for Societal Transitions MIST

Marketing Insights for Societal Transitions (MIST) Amsterdam Business School Impact Centre

Obesity, climate change, plastic pollution, and consumer debts are examples of wicked problems that cannot be solved with isolated, one-off measures. To effectively address these issues, businesses, consumers, NGO’s and governments must work together to change their actions, enabling society as a whole to transition into a more desirable state.

With MIST (formerly known as Amsterdam Center for Responsible Consumption), we demystify how these actors’ decisions influence transitions and contribute to large-scale system change. By developing and sharing rigorous marketing research, we ensure that scientific insights, rather than unfounded claims inform the societal debate. We are knowledge brokers that make impact by enabling evidence-based decision making.

Team by function

Based on 3 public job profiles as of 4 August 2026.

• Consulting / Advisory3