van kessel creativity index

About van kessel creativity index

The Van Kessel Creativity Index is a project by Roosmarijn van Kessel and Matt Beauchamp Buck, two creatives passionate about communication, efficiency and solving problems.

Inspired by unusual job interview experiences and conversations with peers, we set out to challenge the idea that creative people don’t belong in corporate environments. We believe that creativity and problem-solving skills exist in everyone - sometimes, you just need the right tools to uncover them.

The VKCI is rooted in Roosmarijn's Master’s thesis, which focused on creativity and its applications in real-world settings. Her research led to the development of this comprehensive tool, designed to help individuals and teams discover their unique creative strengths.

Say hello to the Van Kessel Creativity Index (VKCI) - an assessment tool designed to help individuals and teams discover their unique creative strengths. By identifying creative types, we aim to improve communication, collaboration, and innovation within groups.

We envision VKCI as a valuable resource for professionals, researchers, and educators, offering insights that align creative problem-solving styles with the needs of teams and organisations of all shapes and sizes.

Our goal is to foster a culture where diverse forms of creativity are recognised and nurtured for both personal and professional growth.

Team by function

Based on 2 public job profiles as of 4 August 2026.

• Founder / Owner2