BrandedProtest

Over BrandedProtest

Branding has become a means to unify a movement and to give protest a visual identity. In this book we look at different methods how protest is branded. History and more so recent protest have shown classic branding efforts to unify the message and generate traction with millions of supporters for a cause. Branding is a process and uses different forms to visualize and support an individual movement identity. It’s the strength of the message that can unite people. These distinctive unifiers is our focus and research, to understand how protest can mobilise. For our book we interview organizers, activists, strategists, artists, and designers around the world. We give commentary on specific topics and invited critics to give their view on present crisis situations in the world.